• Why WooCommerce?

    WooCommerce is one of the most popular eCommerce platforms out there. With over 30 million active installs, it’s easy to see why. But what makes WooCommerce different from the rest? Let us break down some of the features that make it stand apart from the competition.

    WordPress market share versus other cms-s
    WordPress market share versus other CMS-s


    One of the biggest reasons people choose WooCommerce is because of how customizable it is. From the theme selection to the checkout flow, everything about your store can be customized to suit your needs. This includes adding additional products, changing colors, adjusting fonts, and even creating multiple stores within one account.


    As we mentioned above, WooCommerce offers a large library of extensions to help you customize your store further. There are extensions for things like inventory management, product reviews, social media sharing tools, and much more.

    Payment Gateways

    Another great thing about WooCommerce is that it offers a variety of payment gateways. You can use Stripe, PayPal, or Braintree to accept payments. Each of these payment gateways offers unique advantages, such as allowing for recurring billing, integrating into existing systems, and offering discounts based on volume.

    Our Reasons:

    Quite easy-to-use

    WordPress and WooCommerce are among the most popular platforms out there. They both offer a wide range of functionality and allow anyone to quickly build a functioning online store. This makes them very attractive for beginners looking to launch their own online shop. But what really sets them apart from other solutions is their ease of use.

    Both platforms are extremely simple to install and configure, making them perfect for people with no experience in web design. You can easily select one of the preinstalled themes for your store, customize it according to your needs and start adding products, setting up payment methods and shipping options. If you want to take things further, you can always hire someone else to do the job for you. (like us) However, even if you don’t know anything about coding, you can still manage everything manually.  

    Safety and security are handled well

    WordPress is quite a secular platform although it is often a target of cybercriminals. However, there are many ways you can keep yourself safe from such threats. One way is to install some useful plugins. There are plenty of security plugins available out there that can help you secure your WordPress site. These plugins can help you protect against attacks like SQL injection, cross-site scripting, malware, spam, brute force login attempts, etc. They can even help you detect bots and prevent them from accessing your site. You can find a good number of security plugins here. Some of those plugins also offer features like password strength checkers, anti-spam protection, email notifications, etc.

    There are also many WordPress security guides available online that can help you understand how to secure your WordPress site better. For example, WP Security Checklist offers a detailed guide about securing your WordPress site. You can download the checklist here.

    Another thing you can do is to follow the regular updates and patches offered by WordPress. This ensures that your site stays protected from potential vulnerabilities. Updates also ensure that your site runs smoothly without being affected by bugs. As mentioned earlier, WordPress releases updates regularly. So, following the release schedule of WordPress helps you stay updated with the latest versions. Finally, you can always rely on community support too.

    As we know, WordPress is open-source software. Therefore, anyone can contribute to the development process. If you come across a bug, you can report it to the developers. Also, if you want to suggest a feature, you can do so via GitHub. This makes sure that the community gets involved in making WordPress better.  

    Search engine friendly

    In simple terms, search engine optimization is the process of making sure that your website appears high up in search engine rankings. To achieve this goal, you need to optimize your website for keywords related to your products and services. You must ensure that your website loads quickly and provides relevant information to visitors.

    Why Do Search Engines Prefer WordPress Websites?

    WordPress is one of the most preferred CMS platforms because it offers many features such as plug-ins, themes, and templates. These features allow developers to customize the look and feel of the website without having to pay programmers to develop custom code. Additionally, there are thousands of free themes and premium ones available on the internet. Furthermore, WordPress allows you to add multiple languages to your website. This feature makes it easy for people to translate your website into different languages. In addition, WordPress is open source software meaning that anyone can access the code and modify it according to their needs.   

    Easy to get support

    There are many forums dedicated to WordPress and WooCommerce. These include WP Tavern, WPMU DEV, WP Engine Forums, and others. One such forum is Wordcamp Central, which hosts thousands of topics related to the CMS.

    The best part about these forums is that you don’t have to pay anything to join. You just need to register yourself and start posting questions.

    If you’re looking for help with some specific issue, there are several options. For example, if you want to know how to add a new post, you can ask a question on the relevant topic.

    If you’re having trouble adding a product to your cart, you can check out the “Cart & Checkout Issues Forum.” You can also contact the developer directly. They’ll usually respond within 24 hours. Forum posts are public and anyone can view them. So, if you’re looking for a quick solution to a problem, it might be worth checking out what others have posted.  

    Mobile friendly

    One of the most important things that one needs to consider while choosing a theme for his/her website is whether it is mobile-friendly or responsive. There are different types of sites that are built using the WordPress platform. Some of those include eCommerce sites, blogs, news portals, etc. All of these sites require some form of responsiveness.

    In today’s world, we see a lot of traffic coming from smartphones and tablets. These devices are used by people to access the internet. So, it becomes necessary to ensure that your website looks great on such platforms. And if your site does not respond well to mobiles, then you will lose out on a large number of potential customers. Therefore, it is very essential that you understand what a responsive website is and how it works.

    The term “responsive design” refers to web pages that automatically resize themselves according to the size of the screen on which they are viewed. Responsive designs adapt to fit the display area of the browser window. They work regardless of the type of device used to view them. For example, a tablet displays a webpage differently from a smartphone. But both use the same browser window. Hence, a responsive design ensures that the layout of a webpage stays intact even if the browser window is resized.

    A mobile-friendly website is one that adjusts itself to the screen size of a mobile device. However, a responsive design does not mean that it is always mobile-friendly. Mobile friendliness depends on how much information is displayed on the page. When a website is mobile-friendly, it allows the user to browse the entire site without having to scroll horizontally.

  • The e-Commerce space is changing quickly. Like everything else in the internet it needs to be updated frequently to be competitive all the time. In this blog post I will suggest you the best things to implement in 2020 if you have not done them.

    Live chat and chatbots

    Live chat

    Like every year the e-Commerce trends change a lot. There are always something cool and interesting things to add to your online store. In 2019 chat robots and live-chat started to invade all kind of websites and e-commerce will not be left behind. People hate waiting for an e-mail or to talk to the automatic robot thing for 30 mins just to get one simple answer. That is why Live chat started to be a real game changer. It provides excellent options for e-Commerce stores to provide support and answer questions answers may have about your products, stores and etc.

    Chatbots on the other hand help help automate similar tasks and if they are done correctly can be a real life saver. Robots will invade e-Commerce stores. Well, robots such as chatbots and artificial intelligence (AI) designed to enhance a customer’s overall shopping experience.

    AI assistants can handle a number of tasks typically assigned to a human, such as managing inventory or handling inquiries. These digital assistants carry out various processes, freeing up time for you to focus on other aspects of running the business.

    Personalization and Customer Engagement

    Personalization and customer engagement

    Compared to the traditional shopping experience online shopping can be real connected with your audience. Your online stores don’t have the retail person who will try to recommend a product which the person may need and in most cases try again and again because the consumers now want to be unique. That is why to mimic this kind of experience of the better version of it you can connect your website to search engines or similar providers and see what really your client needs and give it to him.

    That may sound amazing but this is really important and can help your online empire grew. The point is not only to show something to someone but the perfect gift to the perfect person. Much like personalized emails generate more than 6x times the transaction rates and convert more than cold emails.

    Using personal online data such as search queries, page visits, and purchase history, brands transform their online stores to best serve the customer’s needs and interests. For instance, login to your Amazon account. You’ll find recommended products based on your past purchases, ads tailored to your search history, and marketing copy speaking directly to you. Expect more brands to follow suit as personalization technology becomes easier to integrate into e-Commerce sites.

    Mobile will matter more and more

    E-Commerce trends you need to implement for 2020 1

    This is something that we all know and should work to. Everybody has a smartphone and it doesn’t matter if its an Apple, Samsung or etc. Your customer wants to use your store everywhere so you need to make it work. Now optimizing responsiveness and speed should be a top priority because even Google is made it as a must.

    Easier checkout Experiences

    It doesn’t matter if it is connecting with Apple Pay, PayPal, Amazon checkout or Facebook. You need to make it as easy as possible. People like to have options and they should. Don’t connected only one payment processor or social login. Connect as much as possible. People hate having unused accounts just to use your online store. In some cases websites without social login can be closed and your clients can open a competitor.

    AR experiences

    Shopify AR experience
    Copyright Shopify

    AR, or augmented reality, is a great way to allow your customers to envision your product in their own space. This is mainly for the in the big liege.

    Some e-Commerce platforms, like Big-Commerce, have apps in their app stores that have AR capabilities. Shopify also has integrated programs like Shopify AR. It provides you with all of the instructions on how to get your 3D products into your Shopify store.

    Subscription based services

    Subscription based service

    People love subscription based services. It is a sure win in both cases (customer and retailer). If you don’t currently offer any of your products in a form of a subscription stop reading and do it right now.

    Subscription-based businesses also allow you to better manage your inventory, as well as provide additional customization and personalization options to build relationships with your customers.

    If you need any help to understand it or checking if your website will have problems with it, you can contact us for more information.

  • Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as the Wednesday or Thursday prior with extended store hours to give shoppers a jump start on their holiday shopping.

    The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused on quality time with family, including a few large retailer campaigns like #optoutside from REI, encouraging families to spend the holiday weekend enjoying outdoor activities instead.

    Last year, Black Friday brought in $5 billion in the US with Cyber Monday hitting $7.9 billion. 

    This year Black Friday lands on November 29 so buckle up and let’s get going! 

    What follows is an indispensable guide that will prepare your eCommerce store for this important time of the year.

    Userflows audit

    Review last year’s analytics and metrics for various devices. Draw conclusions. Pay attention to tablet and mobile sales. Rethink how you present promotions throughout the customer decision journey – highlight those CTAs. Improve all buying userflows. Contact us to get it done on time.

    Mobile traffic dominates over the holiday season but desktop conversion rates are still much higher. E-Commerce industry still has a long way to go in terms of optimizing the mobile shopping experience. It’s worth the investment with the Thanksgiving weekend a time of especially intensive mobile shopping.

    Be where your customers are while traveling, spending time off and thinking about getting some gifts for the family – using their mobile devices.

    Load testing

    Traffic spikes are coming. More importantly, orders spikes are coming and these are far more difficult to handle.

    Caching static content pages is easy. Just utilize any CDN and implement full page or fragment caching. Handling ten fold order volume on the checkout requires preparation and advanced engineering. It will take a few weeks to get right. Prepare early. Better safe than sorry.

    “I would be interested to hear how retailers’ earnings were affected by site crashes late Cyber Monday — Eddie Bauer and Nordstrom, for instance, didn’t seem to have enough front-end capacity to serve all their visitors. I was able to hit the homepage of both sites but no product pages, and I’m sure they weren’t the only two retailers affected by lack of capacity planning.” a WSJ user Thea Domber comments.

    “EB seemed to make right by extending their promo through the day, while Nordstrom had lots of apologies through its social media channels but no extra time for their Cyber Monday promotion” – Thea writes.

    Time is the most precious resource. If you fail to prepare, prepare to fail. Contact us to get it done on time.


    RetailMeNot found that 70% of retailers started promoting Black Friday offers before Thanksgiving, and that the average duration of the offers was 10 days.

    What sells? Electronics and appliances were the best-performing category on Thanksgiving and Black Friday, with sales up nearly 27% from a year earlier, First Data found. Clothing and accessories grew 10%, as did sporting goods, while health and personal care was up nearly 8% – WSJ reports.

    Ecommerce marketing automation

    Surely not every user will complete their shopping journey over the busy weekend.

    Automate abandoned cart recovery. Sign those users up for a newsletter or an automated product recommendation. Dig that traffic gold to maximize your returns on E-commerce investments. Or lose out on over 90% of the traffic which does not convert into sales.

    Systems Monitoring

    Google Analytics is not enough. Monitor your backend performance.and your 3rd party integrations health.

    If you can early, catch all anomalies, fix them. Q4 is hardly the time for debugging, maintenance or downtime.

  • Why e-Commerce is important?

    What is e-Commerce?

    E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

    Advantages and disadvantages of e-commerce

    The benefits of e-commerce include its around-the-clock availability, speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach.


    Aside from outages or scheduled maintenance, e-commerce sites are available 24×7, allowing visitors to browse and shop at any time. Brick-and-mortar businesses tend to open for a fixed number of hours and may even close entirely on certain days.

    Speed of access.

    While shoppers in a physical store can be slowed by crowds, e-commerce sites run quickly, which is determined by computing and bandwidth considerations on both consumer devices and e-commerce sites. Product pages and shopping cart pages load in a few seconds or less. An e-commerce transaction can comprise a few clicks and take less than five minutes.

    Wide availability.

    Amazon’s first slogan was “Earth’s Biggest Bookstore.” They could make this claim because they were an e-commerce site and not a physical store that had to stock each book on its shelves. E-commerce enables brands to make a wide array of products available, which are then shipped from a warehouse after a purchase is made. Customers will likely have more success in finding what they want.

    Easy accessibility.

    Customers shopping a physical store may have a hard time determining which aisle a particular product is in. In e-commerce, visitors can browse product category pages and use the site search feature the find the product immediately.

    International reach.

    Brick-and-mortar businesses sell to customers who physically visit their stores. With e-commerce, businesses can sell to any customer who can access the web. E-commerce has the potential to extend a business’ customer base Lower costs.

    Pure-play e-commerce businesses avoid the cost associated with physical stores, such as rent, inventory, and cashiers, although they may incur shipping and warehouse costs.

    Personalization and product recommendations.

    E-commerce sites can track visitors’ browse, search, and purchase history. They can use this data to present useful and personalized product recommendations and obtain valuable insights about target markets. Examples include the sections of Amazon product pages labeled “Frequently bought together” and “Customers who viewed this item also viewed.” The perceived disadvantages of e-commerce include sometimes limited customer service, consumers not being able to see or touch a product prior to purchase, and the wait time for product shipping.

    Limited customer service.

    If a customer has a question or issue in a physical store, he or she can see a clerk, cashier or store manager for help. In an e-commerce store, customer service may be limited: The site may only provide support during certain hours of the day, or a call to a customer service phone number may keep the customer on hold.

    Not being able to touch or see.

    While images on a webpage can provide a good sense about a product, it’s different from experiencing it “directly,” such as playing music on speakers, assessing the picture quality of television, or trying on a shirt or dress. E-commerce can lead consumers to receive products that differ from their expectations, which leads to returns. In some scenarios, the customer bears the burden of the cost of shipping the returned item to the retailer.

    Wait time.

    If a customer sees an item that he or she likes in a store, the customer pays for it and then goes home with it. With e-commerce, there is a wait time for the product to be shipped to the customer’s address. Although shipping windows are decreasing as next day delivery is now quite common, it’s not instantaneous.


    Skilled hackers can create authentic-looking websites that claim to sell well-known products. Instead, the site sends customers forfeit or imitation versions of those products — or, simply collects customers’ credit card information. Legitimate e-commerce sites also carry risk, especially when customers store their credit card information with the retailer to make future purchases easier. If the retailer’s site is hacked, hackers may come into the possession of customers’ credit card information.

    Types of e-Commerce Models

    There are four main types of e-commerce models that can describe almost every transaction that takes place between consumers and businesses.

    1. Business to Consumer (B2C):
    When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).

    2. Business to Business (B2B):
    When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)  

    3. Consumer to Consumer (C2C):
    When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).

    4. Consumer to Business (C2B):
    When a consumer sells their own products or services to a business or organization (e.g. An influence offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).

    Here are the five reasons which e-Commerce is important:

    1. Mobile Adaptivity

    More and more web traffic is generated by smartphones and tablets, driving e-Commerce sales. All major brands ensure that their websites are mobile-adaptive—enhancing the customer experience—and more often than not they have native mobile apps to make shopping even easier. If your website is not mobile and tablet adaptive, you will definitely be losing millennial customers and the youth of Generation Z.

    2. Omnichannel Retailing

    E-Commerce has progressed beyond search engine optimization to other channels of marketing to and interacting with customers. Businesses interact with their customers through their websites, email, social media, and physical stores. This creates multiple channels of purchase, receipt, and exchange of goods, with a prevalence of shopper-friendly shipping and return policies. Customers can purchase online, pick their purchases up at a physical store, return any defective items online, and avail discount offers based on a certain number of referrals. This integrated online and physical experience drives more sales.

    3. Convenience

    The accessibility of a store is out of the purchase equation now.E-Commerce promises 24/7 accessibility, 365 days a year, with no downtime for public holidays, closing times, bad weather conditions etc. Customers can shop as and when they like, from where they want, be it the comfort of their own bed.

    4. Greater Range of Offerings

    With incredibly low overheads like negligible utility bills, skeletal staff, and the ability to provide a product or service from any location to a worldwide customer base, e-Commerce dramatically reduces costs of operations. This allows businesses to transfer some of these onward to price-sensitive customers in the form of cheaper products with automatic replenishment since warehouses are no longer restricted to certain geographic locations.

    5. Individualized Products and Services

    More sophisticated algorithms allow companies to offer more personalized, customer eccentric recommendations. A far cry from recommendations based on typical buying habits and products purchased together, e-Commerce today allows businesses to give customer suggestions based on their individual preferences. These encourage customers to purchase items that appear completely necessary since they are so aligned with their personal preferences. Lower start-up costs allow more sellers to operate, targeting niche markets with highly customized options, selling more sizes, colors, personalized designs etc. than would be feasible to offer in a physical store.

    If you need WooCommerce support or hosting we can help with that task.

  • E-commerce sales success doesn’t happen overnight, but you can increase the chance by having good product pages.  Lead nurturing necessitates implementation of an effective marketing strategy and fine-tuning of product pricing. That said, some e-commerce websites are doomed to failure from the get-go.

    Why E-commerce Product Page Design Matters

    Imagine that in the real world, you are presented with two different stores selling the latest iPhone. One is an immaculately presented Apple store. The other is a generic smartphone store in a neglected part of town.

    In the above scenario, most real-world consumers will elect to buy a product from a more reputable looking store, even if the same item can be purchased cheaper elsewhere. This is because first impressions play a hugely important role in cultivating consumer trust.

    Sadly, many e-commerce store owners overlook the importance of high-quality e-commerce product page designs. Instead, they focus the total of their attention on marketing and paid promotions. As a result, store owners experience lackluster sales, while often repeating the same mistakes over and over.

    Unique Product Page Design

    As a basic rule, product pages in Shopify, WooCommerce, or other online stores, need to be optimized in a way which builds trust among site visitors.

    Above all else, e-commerce product page designs need to be attractive, interactive and appear visually trustworthy. Each page, after all, is an open 24/7 product showroom, each pixel of which should incentivize visitors to add items to shopping carts before visiting elsewhere.

    Given the above, product pages should:

    • Embody exciting designs which draw visitors in visually
    • Appear secure and professionally presented
    • Not imitate product pages from other stores like Amazon or eBay
    • Feature a wealth of well-presented product information
    • Use a professional sales funnel and feature a strong call to action

    Great product images & videos

    One easy way to help product pages standout can be to include relevant product media ready for consumption by site visitors. Unboxing videos and image galleries help enthuse site visitors about products. Moreover, nothing builds better trust in products than videos and images showcasing products in use. This is even true when videos are embedded from third party sites like Youtube.

    If you need WooCommerce support or hosting we can help with that task. You can read E-commerce glossary if you want to renew your knowledge.