Connect catalogue data, orders and customer preferences to useful follow-up campaigns. Email, SMS and push are separate channels with their own enrolment and stop conditions.
A customer leaves a cart → wait for the agreed interval → check whether they purchased and may receive the message → send a reminder. A completed purchase stops the sequence. Replenishment campaigns use the purchased product and an appropriate interval instead of one offer for the entire list.
Purchase-based segments, post-purchase messages, VIP groups and replenishment reminders. Validate browse, cart and purchase events and catalogue matching; include additional channels and predictive features only where the chosen account supports them.
Subscription forms, tags, product campaigns and order context. Preserve unsubscribes and agreed fields when moving a list; check automation capabilities against the plan instead of promising identical functionality for every account.
Sequences that branch according to purchases and customer responses. Define entry, conditions and exit for each automation so a profile does not enter conflicting campaigns.
Cart and order communication through email and, where applicable, SMS. Agree channel precedence and overall contact frequency; a phone number on an order is not automatic enrolment in an SMS campaign.
Lifecycle campaigns for first purchases, repeat orders and reactivation after inactivity. Use product and engagement history and stop a sequence when its goal is reached.
A separate opt-in push channel for back-in-stock alerts or timely short messages. Associate the subscription with the right context and test opting out; this is not a replacement for the email platform.
Profiles, agreed fields, tags and available preference history. Unsubscribed addresses stay excluded. Existing sequences are reviewed and rebuilt around the capabilities of the new system.
Define the purchase stop event and test cart changes and unsubscribes. Include a customer who buys before the next scheduled message.
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