Sustainability - A greener web starts with better code
Every unnecessary kilobyte wastes energy - on the server, across the network, and in your visitor's device. We design every project to be as lean and efficient as possible, because a fast website is a green website.
What we aim for in 2026
We hold every project to concrete, measurable targets - not vague promises. Here is how our work compares to the industry average.
Total page weight
We aim to keep pages around 40% lighter than the median mobile page
Images
WebP/AVIF formats, lazy loading, and responsive sizes cut image weight nearly in half
JavaScript
No unused libraries - we ship only the JS each page actually needs
CSS
Purged unused styles, no bulky UI frameworks - just what the design requires
Fonts
Self-hosted, subset to the characters actually used, WOFF2 compressed
Carbon per page view
B–C rated on the Digital Carbon Rating scale - cleaner than ~70% of the web
Core Web Vitals pass rate
Only half of all websites pass CWV; we target passing scores on the vast majority of pages
Largest Contentful Paint
Consistently under the "good" threshold - noticeably faster than the average site
Speed improvement after optimization
Existing sites we take over typically see a 30% or more improvement in load time
Annual CO2 savings
For a site with 10,000 monthly visits - around 40% less carbon per year
How we keep it green
Performance-first development
We write clean, minimal code and avoid bloated frameworks, unnecessary plugins, and oversized assets. Every page is optimized for the smallest possible payload - meaning fewer server requests, less data transferred, and less energy consumed per visit.
Optimized images and media
Images are the heaviest part of most websites. We use modern formats like WebP and AVIF, implement lazy loading, and serve responsive sizes so visitors only download what their screen actually needs. No wasted pixels, no wasted watts.
Efficient caching and delivery
Smart caching means returning visitors rarely need to re-download assets. Combined with CDN edge delivery, content reaches users from the nearest point - reducing round-trips, latency, and the energy cost of every page load.
Clean, semantic markup
Lean HTML without unnecessary wrappers and bloat means faster parsing, smaller documents, and better accessibility. Every element serves a purpose - nothing is there just because a page builder added it.
No unused code or features
We audit and remove unused CSS, JavaScript, and third-party scripts. Most websites ship megabytes of code that never executes. We don't. Every byte we serve has a reason to be there.
Green hosting infrastructure
All sites managed by MGKNeT run on enterprise-grade servers in German data centers powered by 100% renewable energy. We choose providers committed to carbon-neutral operations, so your website's uptime never comes at the planet's expense.
Why it matters
The internet accounts for roughly 3.7% of global carbon emissions - more than the entire airline industry. Every page view consumes electricity: servers process the request, networks route the data, and devices render the result.
A lean, well-optimized website can use up to 10 times less energy per visit than a bloated one. Multiply that by thousands of monthly visitors and the difference adds up fast.
By building fast, efficient websites on green infrastructure, we help our clients reduce their digital carbon footprint without sacrificing user experience. The result is better all around - faster load times, higher conversion rates, and lower hosting costs.
We follow the W3C Web Sustainability Guidelines (WSG) - a framework of 92 guidelines and 254 success criteria covering design, development, hosting, and business strategy. It is on track to become an official W3C standard in 2026.
Let's build something together
Tell us about your project and we'll figure out how we can help.