Social commerce - Meta Commerce & Catalog Integration
Keep product information and important commerce events consistent between your store and Meta.
We connect your store catalogue and conversion events with Meta’s commerce tools for more reliable social-selling and campaign data.
Benefits - What you get from this integration
We build integrations that work reliably and solve real business problems.
- Product catalogue sync. Send product information from your source catalogue to the Meta catalogue with predictable updates.
- Cleaner conversion signals. Implement purchase and checkout events with the right parameters for measurement and campaign optimisation.
- Less duplicated upkeep. Use the store as the source of truth instead of maintaining products separately across sales channels.
Use Cases - How businesses use Meta Commerce
Real-world applications of this integration.
Dynamic product ads
Use an accurate product catalogue as the foundation for retargeting and discovery campaigns.
Social-store consistency
Keep product availability and details aligned between your website and social commerce surfaces.
Campaign measurement
Make purchase events and product identifiers useful for reporting and optimisation.
Technical details
How we connect Meta Commerce with your WordPress or WooCommerce site.
Sync Type
Catalog feed + Conversions API / pixel events
Authentication
Meta business access token
Data Objects
- Products
- Product sets
- View content
- Add to cart
- Purchases
Platforms
- Shopify
- WooCommerce
FAQ - Common questions
Questions we often hear about this integration.
Can you connect an existing Meta catalogue?
Yes. We review the current catalogue source and event setup before improving the mapping or replacing an unreliable connection.
Do you set up server-side conversion events?
Yes, when appropriate for the store and consent setup. We configure the events and verify the data that is actually sent.
Related services
Ready to connect Meta Commerce?
We handle the technical complexity so you can focus on your business. Let's discuss your Meta Commerce integration project.
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