Our Guarantees - Real commitments, not just promises
We believe in accountability. Our guarantees put skin in the game - if we don't deliver, you don't pay full price. These aren't marketing claims; they're contractual commitments.
Why we offer guarantees
Many agencies make promises but have no accountability when they fall short. We've structured our guarantees to align our success with yours - when you win, we win; when we underperform, we share the cost.
100%
of guarantees honored
Written
in every contract
Proactive
credits applied automatically
Our Standard - We operate under a fiduciary standard
A fiduciary is legally and ethically bound to act in the client's best interest-even when it conflicts with their own. We've adopted this principle across everything we do: from recommending tools to scoping projects to choosing hosting infrastructure.
Your interest first
We'll tell you when you don't need a feature, when a cheaper solution exists, or when a project isn't worth pursuing. Our recommendations are based on what's right for you, not what maximizes our revenue.
No conflicts of interest
We don't take referral commissions or push specific vendors for kickbacks. Every tool, plugin, and platform we recommend is chosen purely because it's the best fit for your needs and budget.
Full transparency
You see exactly what we do, why we do it, and what it costs. No black boxes, no vague line items. If something changes, you hear about it before we act-not after.
Our Guarantees - Specific commitments for each service
Different services come with different guarantees. Here's what we commit to for each type of engagement.
Uptime Guarantee
For hosted clients
We guarantee 99.9% uptime for websites hosted on our infrastructure. If we fall short, you receive service credits.
- 99.9% monthly uptime commitment
- 10% credit for 99.0-99.9% uptime
- 25% credit for 98.0-99.0% uptime
- 50% credit for below 98.0% uptime
- Scheduled maintenance excluded
- Credits applied to next invoice
Performance Guarantee
Speed optimization projects
We guarantee measurable performance improvements. If your site doesn't get faster, you don't pay the performance fee.
- Baseline metrics before optimization
- Target metrics agreed upfront
- Core Web Vitals improvements
- Full refund if targets not met
- Measurement on real user data
- 30-day performance window
SEO Results Bonus
SEO retainer clients
Our SEO retainers include performance bonuses. When rankings and traffic exceed targets, we share in the success.
- Quarterly performance reviews
- Agreed traffic/ranking targets
- Bonus for exceeding targets
- Discount if underperforming
- Transparent reporting
- Mutual success alignment
Accessibility Compliance
WCAG remediation projects
After remediation, we guarantee your site meets the agreed WCAG conformance level. If audited issues remain, we fix them free.
- WCAG 2.1 Level AA standard
- Re-testing after remediation
- Free fixes for missed issues
- 90-day warranty period
- Automated monitoring included
- Compliance documentation
Development Warranty
Custom development projects
All custom development includes a warranty period. Bugs in our code are fixed at no additional charge.
- 6-month warranty (standard)
- 12-month warranty (maintenance clients)
- 24-month warranty (enterprise)
- Bug fixes at no charge
- Excludes third-party code
- Excludes scope changes
Training Effectiveness
Training and workshops
If participants can't apply what they learned within 30 days, we provide additional one-on-one coaching at no charge.
- 30-day application period
- Follow-up check-in included
- Free coaching if needed
- Resource materials provided
- Recording access (virtual)
- Satisfaction survey
Our Commitments - How we work with every client
Beyond specific guarantees, these commitments guide how we approach every engagement.
- Transparent Pricing. No hidden fees, no surprise charges. We provide detailed quotes upfront and communicate proactively if scope changes.
- Clear Communication. Regular updates, responsive support, and honest assessments. We tell you what's working and what isn't.
- Data Ownership. Your website, your data, your code. Upon full payment, you own everything we create for you. No vendor lock-in.
- Ethical Practices. No black-hat SEO, no shortcuts that risk your site. We build for the long term, not quick wins that backfire.
- Knowledge Transfer. We document our work and train your team. You're never dependent on us to understand your own website.
- Continuous Improvement. We stay current with best practices and bring new insights to long-term clients without waiting to be asked.
Our Process - Quality at every stage
Good outcomes come from good processes. Here's what you can expect at each stage of working with us.
Discovery & Scoping
We take time to understand your business before proposing solutions. Rushing to quote leads to scope creep and missed expectations.
Detailed Proposals
Our proposals include clear scope, deliverables, timeline, and pricing. You know exactly what you're getting before you commit.
Regular Check-ins
During projects, you receive regular updates and have access to staging environments. No "big reveal" surprises at the end.
Thorough QA
Before launch, we test across browsers, devices, and user scenarios. We don't ship until quality standards are met.
Post-Launch Support
We don't disappear after launch. Every project includes a support period, and we're available for questions and adjustments.
FAQ - Questions about our guarantees
Want to know more about how our guarantees work? Here are common questions.
How do uptime credits work?
We monitor uptime continuously. At the end of each month, if uptime falls below 99.9%, credits are automatically calculated and applied to your next invoice. You don't need to request them-they're applied proactively.
What counts as a bug under the development warranty?
Bugs are defects in code we wrote that prevent functionality from working as specified. This excludes issues caused by third-party plugins/themes, hosting problems, changes you make after launch, or new feature requests.
How is SEO performance measured for the bonus structure?
We agree on specific, measurable KPIs at the start of the engagement-typically organic traffic growth, ranking improvements for target keywords, or conversion metrics. We use industry-standard tools (Google Analytics, Search Console, Ahrefs) for measurement.
What if I'm not satisfied with the work?
Our process includes regular check-ins and approval stages to catch issues early. If something isn't right, we address it. For significant disputes, we work together to find a fair resolution-our reputation depends on satisfied clients.
Are these guarantees in the contract?
Yes. All applicable guarantees are documented in our service agreements. We believe in putting our commitments in writing, not just on a marketing page.
Ready to work with accountability?
Tell us about your project. We'll explain exactly which guarantees apply and put them in writing before we start.
Related Services - Explore more ways we can help
Let's build something together
Tell us about your project and we'll figure out how we can help.