E-commerce analytics - Google Analytics 4 Integration for Shopify & WooCommerce

Know which channels, products and customer journeys create revenue—not just traffic.

Analytics & Tracking

We configure Google Analytics 4 around the product, checkout and purchase events that help a store understand what drives revenue.

Benefits - What you get from this integration

We build integrations that work reliably and solve real business problems.

Meaningful e-commerce events. Track product views, carts, checkout steps and purchases with data your team can use.
Clearer reporting. Connect the acquisition and conversion data needed to assess channel and campaign performance.

Real-world applications of this integration.

See where customers leave the journey and prioritise the fixes with the greatest effect.

Understand how marketing channels contribute to orders and revenue.

How we connect Google Analytics 4 with your WordPress or WooCommerce site.

Client-side and server-side events

Google tag / Measurement Protocol

Questions we often hear about this integration.

Yes. We validate the events, key parameters and reports before correcting gaps or duplication.

We implement tracking in line with the consent solution and measurement requirements selected for the store.

We handle the technical complexity so you can focus on your business. Let's discuss your Google Analytics 4 integration project.

Tell us about your project and we'll figure out how we can help.