Behaviour insights - Hotjar Integration for Shopify & WooCommerce

See how customers use the store, then pair that evidence with analytics before deciding what to change.

Analytics & Tracking

We set up Hotjar around the key store journeys so session evidence and feedback help reveal the friction behind conversion metrics.

Benefits - What you get from this integration

We build integrations that work reliably and solve real business problems.

Behaviour evidence. Use recordings, heatmaps and feedback intentionally around the journeys you need to understand.
More confident prioritisation. Pair qualitative behaviour with conversion data before investing in design or development changes.

Real-world applications of this integration.

Study how customers find information, select options and move toward the cart.

Identify confusing steps before deciding whether the issue is copy, design, delivery or payment.

How we connect Hotjar with your WordPress or WooCommerce site.

Client-side tracking with consent controls

Site ID

Questions we often hear about this integration.

Yes. We coordinate its loading with the consent approach used by the store.

We use the evidence alongside analytics and user journeys to recommend practical, prioritised improvements.

We handle the technical complexity so you can focus on your business. Let's discuss your Hotjar integration project.

Tell us about your project and we'll figure out how we can help.